A Storytelling B2B Illustration Library
Creative Role: Art Director, Illustrator
An illustrated marketing tool explaining process and value of Lightboard’s software and creative business.
The marketing deck was developed alongside an illustrated library (which it also features.)
Illustrated for B2B
Illustrations were developed from scratch to reflect the clean styles prevalent in software & entrepreneurial clients that use Lightboard’s marketing design services.
A Suite-Worthy Library
With multiple other playbooks in the pipeline, a suite of assets was built out in tandem with the playbook for re-use among them. This library contains over 100 pieces of B2B and Product Design oriented assets created for easy mix-and-match.
Clearly communicating how your product or process works is essential for capturing new business. This playbook speaks the B2B language and created a branded library elevating Lightboard and their outreach.