Top
Illustration of a woman interacting with project scheduling software.

Brand Playbook

A Storytelling B2B Illustration Library

Creative Role: Art Director, Illustrator

An illustrated marketing tool explaining process and value of Lightboard’s software and creative business.

The marketing deck was developed alongside an illustrated library (which it also features.)

B2B illustration slide, featuring characters interacting around big, bubbly "B2B" type.
Assessment slide, with a figure standing atop a folder of brand assets sorting out what to keep and what to throw away.
Design slide, featuring three characters each presenting a design concept.
Execution slide, with one figure in a blazer rolling out a blueprint which contains branding project collateral such as email, palette, typography, etc.
Slide about clients being overwhelmed with feedback and volume of work, with a man in a baseball hat crowded by various color and pattern speech bubbles.
Collaboration slide, featuring characters assembling a project with header images, buttons, and icons.

Illustrated for B2B

Illustrations were developed from scratch to reflect the clean styles prevalent in software & entrepreneurial clients that use Lightboard’s marketing design services.

Two illustrated figures falling through space with design elements.
Illustrated figure with a magnifying glass examining a set of branded assets.

A Suite-Worthy Library

With multiple other playbooks in the pipeline, a suite of assets was built out in tandem with the playbook for re-use among them. This library contains over 100 pieces of B2B and Product Design oriented assets created for easy mix-and-match.

Illustrated library elements in a grid: Speech Bubbles
Illustrated library elements in a grid: Website homepage, calendar, slideshow, PDF
Illustrated library elements in a grid: Project management software, graphs
Illustrated library elements in a grid: Safety compass, measuring triangle, scissors, coffee cup
Black, light blue, white, and pink speech bubbles.
Red, gold, and green speech bubbles.
Two illustrated figures each within their own speech bubble, interacting with each other.
Two figures illustrated: Left figure holding broom and paint bucket, right figure holding oversized pencil.
Illustrated Library: Two figures, one with a squeegee in overalls and the other holding a magnifying glass up to a website browser.
Illustrated Library: Two figures, one with a squeegee in overalls and the other holding a magnifying glass up to a website browser.
Illustrated library: Folder with PDF and homepage
Illustration of project scheduling and file management software on laptop and phone interfaces.
Illustrated library: Stack of branded elements

Conclusion

Clearly communicating how your product or process works is essential for capturing new business. This playbook speaks the B2B language and created a branded library elevating Lightboard and their outreach.