![Monumetric-Illo](https://www.eliseloeb.com/wp-content/uploads/2020/03/Monumetric-Illo.png)
Paydrt Launch
Animated product illustration and launch campaign
Creative Role: Illustrator, Designer, Animator (AE)
Paydrt is an analytics tool, and business management suite for bloggers. A set of original illustrations, animations, and email designs were developed for the product launch.
![Paydrt-2-Assemle](https://www.eliseloeb.com/wp-content/uploads/2020/04/Paydrt-2-Assemle.png)
![Paydrt-2-Assemled](https://www.eliseloeb.com/wp-content/uploads/2020/04/Paydrt-2-Assemled.png)
![Paydrt-1-Boards-1](https://www.eliseloeb.com/wp-content/uploads/2020/04/Paydrt-1-Boards-1.png)
![Paydrt-1-Boards-2](https://www.eliseloeb.com/wp-content/uploads/2020/04/Paydrt-1-Boards-2.png)
![Paydrt-Paydrt-Icons](https://www.eliseloeb.com/wp-content/uploads/2020/04/Paydrt-Paydrt-Icons.png)
![Paydrt-Icons-Platform](https://www.eliseloeb.com/wp-content/uploads/2020/04/Paydrt-Icons-Platform-1.png)
Going Glowing
In addition to animations for launch, a series of site icons and a launch email campaign was designed with a punched-up color palette.
![Pageboards-Emails-Paydrt-email-trifold](https://www.eliseloeb.com/wp-content/uploads/2020/05/Pageboards-Emails-Paydrt-email-trifold.png)
Conclusion
By starting strong with unique illustration and design applied over site and email, Paydrt was able to launch with a fully developed sense of style—a branded customer experience from day 1.