Animated product illustration and launch campaign
Creative Role: Illustrator, Designer, Animator (AE)
Paydrt is an analytics tool, and business management suite for bloggers. A set of original illustrations, animations, and email designs were developed for the product launch.
In addition to animations for launch, a series of site icons and a launch email campaign was designed with a punched-up color palette.
By starting strong with unique illustration and design applied over site and email, Paydrt was able to launch with a fully developed sense of style—a branded customer experience from day 1.