![RivalHearts_Pt2_main_600x600_1](https://www.eliseloeb.com/wp-content/uploads/2018/03/RivalHearts_Pt2_main_600x600_1.jpg)
![RivalHearts_Pt2_1200x190](https://www.eliseloeb.com/wp-content/uploads/2018/03/RivalHearts_Pt2_1200x190.jpg)
Rival Hearts
E-commerce Identity
The Rival Hearts was a brand developed as an e-commerce microsite, built for college-age women athletes or fans of major league sports.
![PSLogo PSLogo](https://www.eliseloeb.com/wp-content/uploads/2020/01/PSLogo-97x50.png)
Client:
Print Syndicate
![RivalHearts_Pt1_main_1200x1200.2](https://www.eliseloeb.com/wp-content/uploads/2020/03/RivalHearts_Pt1_main_1200x1200.2.jpg)
![RivalHearts_Pt4_main_400x400_3](https://www.eliseloeb.com/wp-content/uploads/2018/03/RivalHearts_Pt4_main_400x400_3.jpg)
![RivalHearts_Pt4_main_400x400_2](https://www.eliseloeb.com/wp-content/uploads/2018/03/RivalHearts_Pt4_main_400x400_2.jpg)
![RivalHearts_Pt4_main_400x400_1](https://www.eliseloeb.com/wp-content/uploads/2018/03/RivalHearts_Pt4_main_400x400_1.jpg)
Digital Presence
From social media to site design, Rival Hearts was designed to engage it’s audience with bold collegiate style and colors.
![RivalHearts-PLP-Basketball](https://www.eliseloeb.com/wp-content/uploads/2019/12/RivalHearts_Pt5_main_1200x800_1_2.jpg)
![RivalHearts_Pt3_main_1200x1200](https://www.eliseloeb.com/wp-content/uploads/2020/01/RivalHearts_Pt3_main_1200x1200.jpg)
![RivalHearts-Logomark RivalHearts-Logomark](https://www.eliseloeb.com/wp-content/uploads/2019/12/RivalHearts_Pt2_main_600x600_2-100x100.jpg)
Conclusion
Despite audience research and committed copywriters, social media, and design, this sub-brand was never as commercially successful as hoped. The apparel featured, however, went on to sell in high volume on the parent site and continues to remain available on-demand to this day.