Non-Profit Event Design
Core Team: Elise Loeb, Designer + Illustrator — Steph Jurek, Designer + Illustrator — Alexandra Pepin, Designer + Photographer
Wheels of Fortune (WOF) is an annual showcase of women, trans, and non-binary skateboardings based in Seattle.
Between 2018 and 2020, the branding and style of the event have been pushed by designers within the community who volunteer their time.
Skate Like A Girl
Left: Original Logo | Above: Ideation
Organic Edge/Line Detail
One of the first milestones of elevating WOF visually was refreshing the logo & identity. The old logo was cleaned in vector, iterations were developed and run by the committee, and a final design emerged. Hand-drawn type and organic linework were essential to maintain character.
Skate Witches — Witch Hunt
To aid international attendees, an illustrated map was created to help visiting skateboarders during weekend events. One of these events is The Witch Hunt, which is a citywide team skateboarding scavenger hunt (Video of Seattle Rattle above, team Elise participated with in 2018, created by videographer and teammate Alexis Wolff)
Skeletons & Aliens
For it’s 10th Anniversary, WOF got a special logo-mark from Elise Loeb and featured shredding skeletons by Steph Jurek. With photography from Alexandra Pepin, custom skateboards, and a dedicated marketing team on the WOF Planning Committee, WOFX work was the most extensive yet.
to be continued !
Due to COVID-19, WOF 11 is pending 2021 reschedule. It is off to a witchy start with our Save the Date artwork.
Final Credit & Shoutout: None of this would be possible without the foundational and ongoing work of Kristin Ebeling.